Our Journey
Born from a love of coffee and a passion for plants with medicinal properties
Our Montreal-based company is guided by the belief that health starts with what you eat. This unique beverage brings the benefits of medicinal mushrooms from our forests into our most precious daily routine — COFFEE!
Our founder Maëva and her partner Isabelle work exclusively with local micro-roasters and mycologists. They ensure that MushUp's eco-responsible values and mission are always reflected in the taste and design of this premium-grade coffee, crafted to support the daily challenges of its devotees.
Months of research, questioning, testing, experimentation, and tasting
All to create the best possible coffee for everyone's well-being! How? As a team, developing the best technique for infusing whole coffee beans with powerful mushroom extracts. Since 2019, MushUp has been led by a team of dedicated entrepreneurs committed to delivering unique and beneficial products, from packaging to tasting.
The MushUp team is more than proud to offer VITAL, SPARK, VIGOR, DECAF and FOREST: distinct coffees with unique notes and benefits, providing everyone with a healthier and more balanced day.
Our Mushrooms
Mushrooms with Super Powers
REISHI
Known as the "Mushroom of Immortality," it is a natural calming agent and immune booster with adaptogenic properties. It grows notably on dead trees in Quebec, in temperate, subtropical, and tropical regions.
CORDYCEPS
This mushroom, native to Tibet, provides power, endurance, and physical vitality by improving blood oxygenation and post-exercise recovery. Known for its stimulating, toning, and aphrodisiac properties.
CHAGA
Nicknamed the "King of Mushrooms," this powerful antioxidant is also a detoxifier that strengthens the immune system. It fights free radicals, inflammation, and oxidative stress. It grows on white birch trees in Quebec.
Turkey Tail - Coriolus Versicolor
Coriolus grows year-round in temperate wooded areas. It stimulates the immune system and may help inhibit the growth of cancer cells.
Lion's Mane - Hydne hérisson
Native to North America, Europe, and Asia, it promotes nerve growth factor (NGF). Beneath its pom-pom appearance, it is a powerful cognitive stimulant, supporting focus, creativity, and memory.
Want to learn more about the mushrooms we use?
Our blog article "Mushrooms with Super Powers" will reveal the many benefits of our 5 favourite medicinal mushrooms.
Read the articleOur Team
Meet the People Behind MushUp
Maëva
Founder and President of MushUp
Through an unconventional path, Maëva has devoted herself to accumulating diverse experiences. With a Bachelor's in Business Management and a Master's in Sustainable Development, she has infused her environmental and humanistic values into the various projects she has led.
A true jack-of-all-trades with wide-ranging interests, she has worked in various fields, from community organizations to team management and the creation of urban agriculture products. A naturalist at heart, endowed with boundless curiosity and an adventurous spirit, she decided to channel her ambition into her love of flavours by launching MushUp, which has captivated with its unprecedented offerings.
Isabelle
Director of Operations
With several years of management experience and creativity stemming from her background in television production, Isabelle has put these assets front and center, channelling her epicurean tastes to develop innovative food businesses. Her passion for uncompromising culinary pleasures is matched by a commitment to eco-responsible choices, all reflected in a thoughtful ecological footprint. With her contagious smile and unparalleled mastery of multitasking, Isabelle completes the team with her dynamism, diverse skills, and refined palate.
Mission and values
Eco-responsibility, well-being and quality
eco-responsibility
Zero waste - local & 100% earth-grown.
From production to distribution, MushUp works hand in hand with our precious environment by minimizing its footprint, notably through local sourcing and sustainable, compostable packaging. MushUp mushrooms are all grown, harvested, and processed responsibly in Quebec to ensure the preservation of regional mushroom varieties for today and future generations.
Well-being
Inspires a healthy and balanced lifestyle
Our mission is to seamlessly integrate the numerous benefits of adaptogenic mushrooms into our consumers' eating habits, offering superior quality products and ingredients. In doing so, we are democratizing the consumption of these superfoods by making them accessible to everyone.
Quality
Hand-picked coffee beans and mushrooms grown in Quebec.
Each grain is selected for its high grade, hand-picked, certified organic, and fair trade. We use genuine, 100% natural mushroom extracts, without any additives or grains, cultivated and processed from the body and mycelium to harvest all their benefits.
Want to know more?
Explore the blog
Chaga, a must-have to start the year off right!
Chaga, the king of mushrooms, grows right here in the forests of Quebec. Don't miss the chance to learn more about this delicious fungus with its studied, proven, and celebrated health benefits! VITAL contains it and is just waiting to be enjoyed... 
Mushroom coffee?
Yes, it may surprise you, but mushroom coffee is becoming increasingly recognized for its various benefits and is rapidly gaining popularity.
